Channel Development
Infoactiv can manage the telemarketing prospecting activities for customers’ collection programs, whereby new customers are sourced and new consumable collection programs are installed and managed ongoing.
Infoactiv can also manage education and training programs and public events, ensuring full management and delivery of a wide range of services such as design, advertising, communications and marketing, as well as program negotiation and overall implementation and monitoring.
Retail sales campaigns can also be specifically developed for new products to incorporate product take back offerings in line with the customer’s environmental brand messaging and business commitments.
These programs can be strategically designed, developed and implemented with full operational back end management provided for the customer to ensure continued success of the program and the achievement of the best possible business and environmental outcomes.
Industry: ICT
Channel Development
The customer’s issue:
The customer needed to run a series of trade shows across the Asia Pacific region, with events scheduled to be held in numerous locations.
The customer realised that the task before them was extremely complex and the risk for them in terms of achieving a suite of successful events was enormous. They were well aware that any deadlines that were missed or any tasks not planned for could jeopardise the success of the events.
How Infoactiv helped:
The Infoactiv team has many years of experience in the management of trade shows, training shows, public events and overall event management and event facilitation.
Infoactiv’s event management model is a high touch, high management model which has inbuilt criticality measures in place and is supported by significant resources.
The Infoactiv team got involved from ‘day one’ with the customer to work with them to assess and develop the right goals, operational flow and project plans in place.
Infoactiv was able to show the customer the costs that they would incur downstream – depending on the different ways in which they chose to stage their events and in line with the logistics they put in place.
Infoactiv then established the entire event management schedule, capturing every step or action that was required – from start to finish – in order to ensure a series of successful events.
The Infoactiv event management team checked and validated every step of the process to ensure that nothing was overlooked, no deadlines were missed, all necessary contingencies were in place and the events were on track to meet the customer’s goals.
The benefits delivered to the customer:
- The customer staged a series of successful events
- The customer receive the most cost efficient event structure and budget
- The customer had peace of mind at all times
- No deadlines were missed
- Contingencies were in place should any issues arise (important flexibility for customer changes and new requirements)
- The Infoactiv team checked every step of the process
- Infoactiv also assisted the customer with their PR and advertising requirements, thereby helping to ensure that the planning of all campaigns and schedules tied in with other activities across the entire event.
